Privacy was one of the key elements for the MySafety project. University of Melbourne utilised internal communication tools to help spread the word on campus and invite users to participate on the project. Project Marketingĭue to the sensitive nature of this project, no external marketing activities were undertaken for the project.
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MySafety is blistering fast, recording 95 out of 100 in Google’s Page Speed tool, all whilst being visually rich and engaging.Īnswers within the application are anonymous and to provide additional safety to people using it, the web app also includes a “Quick Exit” / panic button specifically designed to allow users to instantly leave the site at a moment’s notice should they need to quickly hide their use of it from an abusive partner.Īs well as shutting down the MySafety site, this function instantly loads a 'weather forecast' website (to make it look like the user was viewing that site), plus deletes browsing history use of MySafety. Hence speed is no longer an advantage, it’s essential. The reality for MySafety is that many people accessing it unfortunately have to do so in secret without others knowing. User ExperienceĪs every user has a unique experience with sexual or dating violence, to ensure users find the most relevant content to their scenario, the application was designed to output a tailored action plan based on their answers.Įach question within the application has its own response mechanism that was optimised through user testing and research.įast loading websites are essential for user experience, with research showing that slow loading sites result in far less user engagement.
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This imagery also focuses on inclusivity, to ensure a strong relationship with the full student community. A key mechanism implemented to achieve this was the commissioning of custom illustrations for use within the application. The app provides an engaging and interactive experience purposely designed to appeal and connect with the student population. It achieves this through allowing users to follow a questionnaire that delivers a tailored action plan and encourages participants to act through the information and stories provided relating directly to their situation. The application is specifically designed for students that have experienced abusive relationships, to be able to easily find information to support themselves, or others in need. Initiated by Associate Professor Laura Tarzia, the Deputy Lead of the Sexual Abuse and Family ViolencE program (SAFE) at the University of Melbourne, the project has the aim to support and empower students that have been victims of sexual assault and unhealthy relationships. The University of Melbourne approached Avenue looking to create a digital solution to be used as the go-to resource for students who need support with sexual abuse. Laura Tarzia - Associate Professor, University of Melbourne Project Brief MySafety provides tailored access to information and helpful services on and off campus, allowing students (or anyone that accesses the app) to make positive change in their current situation, or to help others. Graphic Design - Identity and Branding - Lifestyleĭigital - Expanded Service or Applicationīetter Future - Environmental Sustainabilityįunded by The University of Melbourne through its SSAF scheme (Student Services and Amenities Fee Grant), the MySafety web app is an interactive tool designed to provide support and empower students that have been involved in unhealthy relationships and sexual violence. Graphic Design - Identity and Branding - Tourism Graphic Design - Identity and Branding - Tech Graphic Design - Identity and Branding - Retail Graphic Design - Identity and Branding - Property Graphic Design - Identity and Branding - Health Graphic Design - Identity and Branding - Government Graphic Design - Identity and Branding - Education Graphic Design - Identity and Branding - Corporate Interior Design - Public or Institutional Interior Design - International Public or Institutional Interior Design - International Sales Center Interior Design - International Residential Interior Design - International Hospitality Interior Design - International Commercial Interior Design - International Co-Working & Studio Space Interior Design - International Club & Lounge Interior Design - Hospitality - On the Go Interior Design - Co-Working & Studio Space Architecture - Public and Institutional - InternationalĪrchitecture - Commercial - InternationalĪrchitecture - Multi Residential - ConstructedĪrchitecture - Residential - International
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